The vision of the Pink Purse Project is to empower women to become effective, assertive and confident by building self-esteem and teaching women how to cultivate and leverage their individual skills and abilities to positively impact their life.
Purses are donated to the project by community members. These purses are filled with women's toiletries and other personal items. These purses are distributed to women througth a giving program called Purseology. Purseology is the combination of encouragement seminars and the gift of a purse by the Pink Purse Project. The women that receive these purses will be encouraged and empowered to begin making positive life changes.