Peta

Founded in 1980, PETA is dedicated to establishing and defending the rights of all animals. PETA operates under the simple principle that animals are not ours to eat, wear, experiment on, or use for entertainment. PETA educates policymakers and the public about animal abuse and promotes kind treatment of animals. PETA focuses its attention on the four areas in which the largest numbers of animals suffer the most intensely for the longest periods of time: on factory farms, in laboratories, in the clothing trade, and in the entertainment industry. We also work on a variety of other issues, including the cruel killing of beavers, birds and other "pests," and the abuse of backyard dogs. PETA works through public education, cruelty investigations, research, animal rescue, legislation, special events, celebrity involvement, and protest campaigns. PETA’s animal protection work brings together members of the scientific, judicial, and legislative communities to stop abusive practices. Aided by thorough investigative work, congressional involvement, consumer boycotts, and international media coverage, PETA achieves long-term changes that improve the quality of life for, and prevent the deaths of, countless animals. Source: www.peta.org