Monarch Joint Venture

Help Monarchs Soar: Give to the Max Day 2025

Each summer, flashes of orange and black sweep through Minnesota’s skies as monarch butterflies return to our gardens, parks, and prairies. Their journey spans thousands of miles, an extraordinary migration that connects people, places, and ecosystems across North America.

But this journey grows more difficult each year. Habitat loss, a changing climate, and other pressures threaten monarchs and the many other species that share their home. Still, there’s hope because people like you care enough to act.

When you give to the Monarch Joint Venture (MJV) on Give to the Max Day, you’re not only helping monarchs, you’re supporting healthier lands and communities. The same native plants that sustain monarchs also support other wildlife, improve soil health, filter water, and strengthen the resilience of farms and natural areas. Monarch conservation benefits the ecosystems we all depend on, creating landscapes that are alive, productive, and full of possibility.

Your support fuels our four pillars of conservation:

• Habitat: From gardens to prairies, we restore and connect habitats so monarchs, pollinators, and ecosystems can thrive.
• Education: We inspire action by equipping educators, landowners, and communities with the tools to help monarchs.
• Science: We turn research into action, using data and monitoring to guide effective conservation.
• Partnership: We unite over 135 partners nationwide to strengthen monarch and pollinator conservation.

Together, we can ensure monarchs continue their incredible journey and inspire people for generations. Every dollar, like every milkweed plant, makes a difference for monarchs by providing the habitat, resources, and partnerships they and the ecosystems they depend on need to thrive.

For more ways to help or to learn about these incredible butterflies, visit monarchjointventure.org.