Destination Duluth

Fostering a connected, vibrant, and growing community.

Our Mission

is to curate and create content that inspires, educates, and connects people to Duluth, showcasing its unique quality of place.

Our Vision

is to see people filled with a deep sense of belonging and identity with Duluth.

Our Values

Intentional, Positive, and Genuine.

About Destination Duluth

We believe that our purposeful action opens doors, a positive attitude invites others to step through, and authentic relationships give them the grounding to repeat this process.

The history of Destination Duluth started in 2006 when co-founder Branden Robinson purchased the DestinationDuluth.org domain. The non-profit, funded by individuals, sponsoring businesses, and private grants, was officially launched on May 23, 2013, with a Facebook page and then a website several months later.

Destination Duluth uses gorgeous photography and stories of people, places, and events celebrating the Northland while generating millions of social media views and interactions.

The engagement rate has been so remarkable that Destination Duluth was ranked third in the nation in social media engagement in the tourism category by Shareablee.com. These rankings beat out tourism social media giants such as “Discover Los Angeles,” “Choose Chicago,” and “The Official Guide to New York City.” Shareablee monitors more than 1 million companies and notes that the interactions of Destination Duluth’s 250,000 followers placed it in the Top 10 among Sharablee’s monthly “PowerRankings.”

Thank you for supporting our work to showcase the wonderful quality of life we enjoy in Duluth!

   Fresh Duluth: Sense of Place