Brightside Produce

Across the Twin Cities, families face tough choices at the grocery store. 

Rising food costs mean that fresh produce is often the first thing cut from the list. BrightSide believes access to fruits and vegetables should be a right, not a privilege. When families go without, it affects far more than what’s on their dinner plate. Risks for diet-related illnesses rise, kids struggle to focus in school, and families lose their connection to traditional recipes.

That’s where we come in. BrightSide’s Pay What You Can program delivers fresh, high-quality produce directly to families who otherwise can’t afford it, like Alejandra's family. As a customer of BrightSide’s Pay What You Can produce delivery, Alejandra receives weekly delivery of fresh produce at a price she chooses. And if one week she can’t afford to pay at all, BrightSide still shows up at her door with her delivery. In her words,

“I would not be remembering what it is like to have fresh fruits and vegetables by now if I had not become part of the program. It is such a gift and would otherwise be such a struggle. I am so grateful.”

This year, the need is higher than ever. Families’ budgets are tighter, and Pay What You Can donations aren’t keeping pace with demand. BrightSide needs to raise $2,000 to keep delivering affordable produce for families who rely on us. Thanks to the generous support of the Saint Paul & Minnesota Foundation, we have a $1,000 matching grant for Give to the Max Day! Every dollar you give will be doubled until we reach our goal. 

Will you donate today? Your gift will be doubled, ensuring that families in the Twin Cities have healthy food on their tables this winter.

Brightside Relies on the Power of Community

As food prices rise, your support fills the gap, covering the cost of produce for families who would otherwise go without. Here’s what this looks like:

• BrightSide delivers high-quality fruits and vegetables directly to families' doorsteps.
• This removes common barriers like transpiration, cost, and limited store options.
• Food shelves often struggle to keep fruits and vegetables in stock, so BrightSide fills a critical gap, ensuring families across the Twin Cities have consistent access to the healthy food they deserve.

Reliable access to affordable fresh produce does more than just put food on the table–it nourishes health, strengthens family bonds, and helps preserve families’ cultural traditions. 

Together, we can make sure healthy food reaches everyone, one produce bundle at a time.