Did you know the average construction worker in Minnesota makes $63,000 per year? Not bad at all.
Even more importantly, how many of Minnesota’s students, counselors, parents and teachers do you think know this? Far too few.
In fact, research by the University of St. Thomas Applied Business Research program revealed that Minnesota school counselors do not know enough about construction career opportunities, including the tremendous career path our industry provides.
Project Build Minnesota has been doing good work in this area but more needs to be done. Our industry needs to connect more directly with these key audiences and share with them the great opportunities in our business. As an innovative and exciting collaborative of construction industry associations and businesses, Project Build Minnesota has been working to raise interest in trade careers since 2017. Give to the Max Day provides a unique opportunity to help advance its efforts and secure matching funds.
While Project Build Minnesota has had success reaching young adults, we could be even more impactful if we had resources to expand our reach. So much more work needs to be accomplished and you can help us get there.
Although only three years old, here’s what we’ve done so far: in-person student presentations to dozens of classrooms and hundreds of students, online career videos for students to learn about the industry, career fairs, a robust website, social media campaigns, exhibiting at the Minnesota School Counselors Association and providing them construction career marketing materials. We’ve also launched Employer Connect, which links interested students with industry employers seeking labor. Website traffic rising, brand awareness is growing, and we are poised for breakthrough success.
In 2021, Project Build Minnesota will be focusing specifically on the education sector. We will be creating a Scouting Explorers Post and hosting a Minnesota Construction Teachers Conference as we continue to draw attention to the trades as a career choice.
By donating to Project Build Minnesota, you will be growing a new workforce and ensuring the future success of your business. Special thanks to The Builders Group (TBG), which will be matching your donation up to $12,500.
Please consider donating today!