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2017 Give to the Max Day Campaign Planning Workshops & Coaching
Give to the Max Day season is here! GiveMN will present a two-part training and strategy session in 2017, with a new format designed to maximize our time together. Here’s how to participate.
Join us for our online GTMD 201 campaign planning workshop
Once you’ve viewed the basic GTMD 101 videos, join GiveMN for a virtual strategy workshop to explore giving day goals, matching gifts, communications opportunities, and how to incorporate GTMD into your year-end strategy.
Our Virtual Strategy Day will be held on Tuesday, September 26 from 10:00 a.m. to 12:30 p.m. Register here.
If you've attended our GTMD Trainings in the past, you'll notice a few changes to our format this year. We still cover basic GTMD information and logistics in the first 20 minutes, but then dive into a guided workshop to help you set and align your story, goals, board engagement, communications and engagement strategy around an online giving campaign, complete with a workbook to help track your planning and launch conversations with other staff members after the session.
Below, learn more about the day's schedule. Feel free to join us for the whole session, or jump in and out as your schedule allows. We will be releasing this as an On-Demand resource a week after the training, but hope you'll join us live for a more interactive session!
10:00a - 11:30a | GTMD 201 Strategy Workshop
Learn more about GTMD17 basics, and then participate in a guided workshop focusing on five major organizations on which your organization can focus to plan a GTMD17 campaign that is authentic to your mission, engaging to your supporters, and makes use of your organization's unique strengths.
11:30a - 12:00p | Deep Dive—Five (and a half) steps to igniting generosity with a matching gift
Matching gifts help inspire confidence in your fundraising campaign, urge first time donors make their first gift, and incentivize existing donors to give even more. We'll discuss why matching gifts are important, best practices to raise matching gifts, and how to leverage to help tell your story.
12:00p - 12:30p | Questions & Answers
Ask us anything! Whether you have questions about GTMD17 or any of the workshop materials, we're happy to take time to answer them here.
Watch GTMD 100-series training videos online for more information about GTMD17 logistics and how-tos.
Whether this is your first Give to the Max Day or you’ve planned a campaign every year, our short training videos will cover GTMD17 logistics (like prizes and key dates) and our most frequently asked technology questions.
Download the GTMD201 Campaign Planning Workshop presentation and worksheets.
- GTMD201: Campaign Planning Workshop presentation slides [pdf]
- GTMD201 Worksheet: Developing Your Story [pdf]
- GTMD201 Worksheet: Setting Your Goals [pdf]
- GTMD201 Worksheet: Engaging Your Board [pdf]
- GTMD201 Worksheet: Planning Your Communication [pdf]
- GTMD201 Worksheet: Keeping Your Donors Engaged [pdf]
- All worksheets in a single file [pdf]